The city of a thousand faces offers experiences for every taste.
Nobody can resist the charm of the old town with its picturesque alleyways and the chic Piazza Grande, which has been made world-famous by the film festival.
Interesting city museums and peaceful parklands are further defining features.
Surrounded as it is by mountains, this splendid little city on Lago Maggiore ensures breathtaking views at any time of day that give you a real sense of what it is all about.
Known as the pearl of Lago Maggiore, Ascona is an exclusive Swiss holiday resort.